Branding

Development

Vertex

A bold identity for an engineering-first startup.

Branding

Development

Vertex

A bold identity for an engineering-first startup.

Client

Vertex Labs

Duration

3 months

Date

Client

Vertex Labs

Duration

3 months

Date

Our brand now matches the precision of the product.

Portrait of a woman resting her hand on her chin

Omar Reyes

Founder, Vertex

The new identity helped Vertex close its seed round and doubled inbound recruiting interest within a quarter.

Creative challenges

An engineering-first team wanted a brand that felt precise and technical without reading cold or generic.

We built the system around a modular grid and a single confident accent, echoing the product's structure.

Creative challenges

An engineering-first team wanted a brand that felt precise and technical without reading cold or generic.

We built the system around a modular grid and a single confident accent, echoing the product's structure.

Precision in every mark

The wordmark, iconography, and motion all derive from the same geometric ruleset.

Guidelines make the brand easy to apply across code, decks, and site.

Precision in every mark

The wordmark, iconography, and motion all derive from the same geometric ruleset.

Guidelines make the brand easy to apply across code, decks, and site.

Let’s build something people remember

Tell us what you’re building, where the brand feels stuck, and what success should look like. We’ll respond with a clear perspective on scope, timing, and the best way to move forward.

Profile portrait of a man in a white shirt against a light background

Emily Bennett

Brand & Digital Partner

Let’s build something people remember

Tell us what you’re building, where the brand feels stuck, and what success should look like. We’ll respond with a clear perspective on scope, timing, and the best way to move forward.

Profile portrait of a man in a white shirt against a light background

Emily Bennett

Brand & Digital Partner

Let’s build something people remember

Tell us what you’re building, where the brand feels stuck, and what success should look like. We’ll respond with a clear perspective on scope, timing, and the best way to move forward.

Profile portrait of a man in a white shirt against a light background

Emily Bennett

Brand & Digital Partner

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