Branding

Web design

Bloom

A fresh visual identity and packaging system for a clean, botanical skincare line.

Branding

Web design

Bloom

A fresh visual identity and packaging system for a clean, botanical skincare line.

Client

Bloom Beauty Co.

Duration

4 months

Date

Apr 22, 2025

Client

Bloom Beauty Co.

Duration

4 months

Date

Apr 22, 2025

Every touchpoint finally feels like one brand, from the jar in your hand to the checkout screen.

Portrait of a woman in soft studio light

Priya Anand

Founder, Bloom

The launch collection sold out in two weeks, and the new identity now scales across twelve products without losing its signature softness.

Creative challenges

We needed a language that felt scientific yet warm, so we paired a precise grotesque with hand-tuned botanical marks and a muted, tactile palette.

Packaging was designed for refills first, keeping the system sustainable while staying unmistakably Bloom.

Creative challenges

We needed a language that felt scientific yet warm, so we paired a precise grotesque with hand-tuned botanical marks and a muted, tactile palette.

Packaging was designed for refills first, keeping the system sustainable while staying unmistakably Bloom.

Identity in motion

The mark flexes from a full lockup to a single petal glyph, giving the brand room to breathe across social, print, and retail shelves.

A living guideline library keeps the in-house team consistent as the range grows.

Identity in motion

The mark flexes from a full lockup to a single petal glyph, giving the brand room to breathe across social, print, and retail shelves.

A living guideline library keeps the in-house team consistent as the range grows.

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Let’s build something people remember

Tell us what you’re building, where the brand feels stuck, and what success should look like. We’ll respond with a clear perspective on scope, timing, and the best way to move forward.

Emily Bennett

Brand & Digital Partner

Let’s build something people remember

Tell us what you’re building, where the brand feels stuck, and what success should look like. We’ll respond with a clear perspective on scope, timing, and the best way to move forward.

Emily Bennett

Brand & Digital Partner

Let’s build something people remember

Tell us what you’re building, where the brand feels stuck, and what success should look like. We’ll respond with a clear perspective on scope, timing, and the best way to move forward.

Emily Bennett

Brand & Digital Partner