Branding

Support

Meridian

Warm, tactile packaging and brand voice for an independent specialty roastery.

Branding

Support

Meridian

Warm, tactile packaging and brand voice for an independent specialty roastery.

Client

Meridian Roasters

Duration

3 months

Date

Jan 9, 2025

Client

Meridian Roasters

Duration

3 months

Date

Jan 9, 2025

Customers reach for our bags on the shelf now. The brand does the selling before we say a word.

Sofia Marchetti

Owner, Meridian Coffee

Retail partners reported a noticeable lift in shelf pickup, and the roastery grew its wholesale accounts by a third within six months of relaunch.

Creative challenges

Each origin needed its own personality while staying part of one family, so we built a color-coded label system anchored by a single confident wordmark.

Uncoated stocks and a restrained ink palette keep production affordable and pleasantly hand-made.

Creative challenges

Each origin needed its own personality while staying part of one family, so we built a color-coded label system anchored by a single confident wordmark.

Uncoated stocks and a restrained ink palette keep production affordable and pleasantly hand-made.

A voice worth reading

We wrote tasting notes that sound like a person, not a spec sheet, giving every bag a small moment of delight.

The tone carries straight through to the website, cards, and in-store signage.

A voice worth reading

We wrote tasting notes that sound like a person, not a spec sheet, giving every bag a small moment of delight.

The tone carries straight through to the website, cards, and in-store signage.

Latest projects

Halo

Development

Web design

Bloom

Branding

Web design

Latest projects

Halo

Development

Web design

Bloom

Branding

Web design

Let’s build something people remember

Tell us what you’re building, where the brand feels stuck, and what success should look like. We’ll respond with a clear perspective on scope, timing, and the best way to move forward.

Emily Bennett

Brand & Digital Partner

Let’s build something people remember

Tell us what you’re building, where the brand feels stuck, and what success should look like. We’ll respond with a clear perspective on scope, timing, and the best way to move forward.

Emily Bennett

Brand & Digital Partner

Let’s build something people remember

Tell us what you’re building, where the brand feels stuck, and what success should look like. We’ll respond with a clear perspective on scope, timing, and the best way to move forward.

Emily Bennett

Brand & Digital Partner