Branding

Web design

Atlas

A confident rebrand and website for a modern, design-led property group.

Branding

Web design

Atlas

A confident rebrand and website for a modern, design-led property group.

Client

Atlas Property Group

Duration

5 months

Date

Client

Atlas Property Group

Duration

5 months

Date

Lumenary gave us a brand that feels as considered as the spaces we sell.

Portrait of a woman with curly hair

Nadia Brooks

Brand Director, Atlas

The rebrand repositioned Atlas at the premium end of its market and supported a successful expansion into two new cities.

Creative challenges

We replaced a dated, generic identity with an architectural system of structured grids, editorial photography, and a quietly premium palette.

A flexible logotype adapts from signage to a favicon without ever feeling stretched.

Creative challenges

We replaced a dated, generic identity with an architectural system of structured grids, editorial photography, and a quietly premium palette.

A flexible logotype adapts from signage to a favicon without ever feeling stretched.

A site that sells

Listings are presented like editorial features, letting photography and location tell the story first.

Enquiry flows were streamlined to a single, low-friction step for serious buyers.

A site that sells

Listings are presented like editorial features, letting photography and location tell the story first.

Enquiry flows were streamlined to a single, low-friction step for serious buyers.

Let’s build something people remember

Tell us what you’re building, where the brand feels stuck, and what success should look like. We’ll respond with a clear perspective on scope, timing, and the best way to move forward.

Profile portrait of a man in a white shirt against a light background

Emily Bennett

Brand & Digital Partner

Let’s build something people remember

Tell us what you’re building, where the brand feels stuck, and what success should look like. We’ll respond with a clear perspective on scope, timing, and the best way to move forward.

Profile portrait of a man in a white shirt against a light background

Emily Bennett

Brand & Digital Partner

Let’s build something people remember

Tell us what you’re building, where the brand feels stuck, and what success should look like. We’ll respond with a clear perspective on scope, timing, and the best way to move forward.

Profile portrait of a man in a white shirt against a light background

Emily Bennett

Brand & Digital Partner

Create a free website with Framer, the website builder loved by startups, designers and agencies.